Enviro-Master.
A Route-Based B2B Business Built on Essential Hygiene Services.We help businesses maintain clean, safe, and compliant facilities through recurring sanitation programs that drive consistent, recurring revenue
Founded
2009Territories
180+Average Revenue*
$1.06MTop Quartile Revenue*
$1.99MClients Served
Tens of ThousandsEnviro-Master® delivers specialized sanitation for high-visibility, high-touch areas like restrooms, working alongside traditional janitorial providers rather than replacing them. The model runs on recurring service agreements, creating consistent weekly recurring revenue. Businesses across many industries rely on these services to maintain clean, safe, compliant facilities.
Trained technicians perform the services while franchise owners manage operations, lead their teams, and grow customer relationships. Enviro-Master’s science-based systems reduce bacteria by 95–99% and target 47 known viruses, with protection lasting up to seven days.
Who is Enviro-Master?
A specialized sanitation company built to solve a real problem.Enviro-Master® was created to solve a common issue businesses face: maintaining clean and sanitary restrooms and other high-touch areas. We specialize in sanitation services that supplement traditional janitorial work, offering targeted hygiene programs when routine cleaning isn't enough.
Customers choose Enviro-Master for its consistent, science-based sanitation systems and its ability to help maintain safe, compliant facilities.
Today, the brand operates in nearly 200 territories across the U.S. and Canada, serving tens of thousands of commercial clients and continuing to expand as demand for professional sanitation services grows.
The Enviro-Master Story
Solving a Problem Traditional Cleaning MissedEnviro-Master® launched in 2010 as a division of The Swisher Group, a commercial cleaning company founded in 1956. After decades in the industry, leadership saw a recurring problem: janitorial services handled general cleaning, but many businesses still struggled to maintain restrooms and other high-touch, health-sensitive areas.
Enviro-Master was created to solve that problem with specialized sanitation systems delivering consistent results through recurring services that drive recurring revenue.
2010–2012: Company-Owned Markets
- Service systems tested and refined
- Technician training standardized
- Route-based service model developed
- Customer demand validated
Meet the executive Team
Enviro-Master® is committed to helping businesses create cleaner, healthier environments through reliable hygiene and sanitation services delivered with professionalism and consistency. Our values emphasize accountability, service excellence, teamwork, and building long-term partnerships with customers, franchisees, and communities.
Frank Costello
Chief Executive Officer
MarTy Hulse
Chief Operating Officer
Darren Boatwright
Chief Financial Officer
John Dilanni
VP of Operations
amy simpson
Senior VP and Chief of StaffMeet the Franchise Development Team
Sean Hart
VP of Franchise Development
Trissja-Rey Davis
Director of Franchise SalesEnviro-Master Services
Enviro-Master® offers specialized sanitation and hygiene services designed to address the most visible and high-risk areas of commercial facilities.Enviro-Master specializes in targeted sanitation, not general cleaning. Technicians use standardized service systems, proprietary chemicals, and science-based methods to reduce bacteria and control odors in high-traffic areas. These programs work alongside janitorial services to help businesses maintain consistent hygiene, compliance, and a cleaner environment.
Tile and Grout
Restoration
Restroom and
hygiene service
Commercial Drain
Line Treatment
Electrostatic Virus
Vaporizer™ spraying
Paper and
Dispenser Management
Hand Hygiene
Program
Pressure washing
and surface restoration
Feminine hygiene
systems
Commercial window
cleaning
sanitizing and
disinfecting serevices
MicroMax
floor cleaning
Who is the Customer?
Enviro-Master® supports businesses where cleanliness directly affects customer perception, employee health, and compliance. Typical clients include restaurants, healthcare facilities, gyms, offices, retail stores, schools, and auto dealerships. These businesses rely on specialized sanitation programs to keep restrooms and shared spaces clean, safe, and inspection-ready.“We are so happy with the service! We are confident that our business is clean and safe for both our customers and employees.”Theresa S. — Madison, WI
“I have used this company for over a year now for my restaurant… It’s a great value for not having to worry about clean restrooms.”Bartimaeus B. — Atlanta, GA
“Floors, stalls, and even ceiling vents were squeaky clean.”Daniel D. — Atlanta, GA
Business Owner — Reno, NV“The Enviro-Master staff go above and beyond to provide excellent service… they listen to their clients and their needs.”
K. O. — Waxhaw, NC“George has been cleaning and sanitizing our establishment for many years and has always done an excellent job.”
A Look at the Industry
Enviro-Master® operates in the commercial sanitation and facility services industry, a large, essential market that supports businesses across nearly every part of the economy.- In 2024, the global facility services market was about $1.75 trillion.
- North America accounts for roughly one-third of that total.
- Many organizations outsource specialized sanitation services.
- The market is expected to grow to about $2.33 trillion by 2033.
Designed to Deliver
Even with its size, the industry is still highly fragmented, with many small local providers. Enviro-Master stands out by offering a structured, repeatable system designed to deliver consistent results.
- Deep sanitation for high-traffic, high-visibility areas in commercial facilities
- Works alongside janitorial providers, rather than replacing them
- Delivers specialized hygiene services typical janitorial teams don’t cover
- Reduces bacteria and viruses, promoting healthier environments
- Helps maintain consistent sanitation standards
- Supports long-term customer relationships
About the INdustry
A Large, Essential Industry with Growing Demand for Professional SanitationThe commercial sanitation and facility services industry is a large and essential market that supports businesses across almost every sector of the economy.
In 2024, the global facility services market was valued at approximately $1.75 trillion, with North America representing roughly one-third of that total. The industry is projected to grow to about $2.33 trillion by 2033 as companies continue to outsource specialized hygiene services.
Market trends driving demand:
- Higher hygiene expectations from customers and employees
- Stronger inspection and regulatory standards
- Workplace safety requirements for sanitary environments
- More businesses are outsourcing facility services
- Post-COVID awareness of sanitation’s impact on health and absenteeism
- Sanitation is essential, not optional, and goes far beyond typical janitorial services
The industry is also highly fragmented, with many small local providers offering basic cleaning services. Enviro-Master stands apart due to its:
- Standardized systems
- Science-based sanitation methods
- Recurring service model that generates consistent, recurring revenueConsistent results at scale
What is our value as a franchise?
A systemized business model built to generate recurring revenue.Recurring Service Revenue
We clean it, it gets used, and then we clean it again, week after week, generating predictable, recurring revenue along the way.training and coaching
Franchisees receive training in operations, sales, route management, and financial planning, along with ongoing coaching and field support.Operational Infrastructure
Centralized systems provide software, IT, purchasing, and administrative support to help manage accounts receivable, billing, scheduling, and customer records.Lead Generation and National Accounts
Corporate sales and marketing teams help generate leads and support national and multi-location accounts.Executive Ownership Model
Owners focus on customer relationships, team leadership, and territory growth while trained technicians perform the service work.Training and Support
Initial Training
Enviro-Master® franchisees begin with comprehensive training covering operating systems, sales methods, and service standards that drive the business.They finish training knowing how to manage their business and territory with proven, field-tested processes.
- 60–64 hours of classroom lessons
- 21 days of practical field training.
Topics include operations, sales growth, technician management, and financial fundamentals. Franchisees learn to:
- Build routes
- Manage service schedules
- Expand local accounts
The team also offers support with territory planning, startup readiness, and launching the business, so new owners can begin with confidence.
Ongoing Support
Enviro-Master® franchisees receive ongoing support from a corporate team focused on helping owners grow and improve their businesses. Operations specialists, sales trainers, marketing staff, and administrative teams work directly with franchisees to strengthen performance.
As the Business Grows
Support shifts toward performance optimizationSupport shifts toward performance optimization through:
- Regular coaching check-ins
- System updates
- Ongoing training programs
Corporate teams also provide:
- Lead generation and sales appointments
- Sales and marketing support
- National account opportunities
- Administrative services such as IT systems and accounts receivable management.
Advertising and Marketing
The Enviro-Master® Sales Launch Program
Franchisees don’t start from scratch when building their customer base. Enviro-Master’s Sales Launch Program provides structured guidance, proven outreach strategies, and hands-on support to help new owners quickly generate accounts and build early momentum.Corporate Lead Generation
Enviro-Master’s corporate sales infrastructure helps accelerate early growth through inside sales prospecting and digital lead generation, identifying prospects and scheduling sales appointments.Inside Sales Prospecting
An inside sales team reaches out to local businesses, introduces Enviro-Master’s services, and identifies organizations that may benefit from its sanitation programs.appointment Setting
When prospects show interest, the inside sales team can schedule meetings for franchise owners, allowing them to focus on presenting solutions rather than sourcing leads.Digital Lead Generation
Corporate marketing programs generate inbound inquiries and increase awareness of Enviro-Master’s services, creating additional opportunities to win new clients.National Accounts support
A national accounts team works with large multi-location companies, creating potential business opportunities for franchisees within their territories.Ongoing Marketing Support
After launch, the marketing team continues supporting franchisees with campaign strategy, lead generation, and local outreach to help maintain a steady flow of new business opportunities.Technology
Technology helps Enviro-Master® franchisees manage operations efficiently as their businesses grow. Integrated systems support sales, scheduling, service delivery, billing, and training—helping owners stay organized while maintaining consistent service standards.Customer Relationship Management (CRM)
The CRM tracks leads, sales activity, and outreach, helping franchisees manage prospects and monitor their sales pipeline.Routing and scheduling software
Route optimization tools organize technician schedules and plan efficient service routes, improving productivity and ensuring reliable service visits.Mobile Field Tools
Technicians use mobile tools to document jobs, complete inspections, and record service details, providing real-time visibility into daily operations.Financial and Billing Systems
Financial tools handle invoicing and recurring billing, helping franchisees maintain organized records and manage ongoing service contracts.Traininng and Knowledge Platforms
Digital training platforms provide operational guidance, service procedures, and training materials to support franchisees and maintain system-wide consistency.Operations
We clean it every week.
Route-based service creates steady, recurring revenue.How Do We Deliver Our Services?
Enviro-Master operates a route-based B2B model built on recurring contracts with commercial clients, creating consistent, recurring revenue. Technicians deliver scheduled hygiene services to businesses such as restaurants, healthcare facilities, offices, and retail stores.
Most services occur on a regular schedule, often weekly, allowing technicians to follow established routes, generating predictable revenue.
owners lead. technicians deliver.
A small team handles service, while owners focus on growth.Labor Model
Services are delivered by a small team of trained technicians who perform scheduled route visits, provide sanitation services, maintain equipment, and ensure each location meets Enviro-Master standards.
As the customer base grows, franchisees add more route technicians. Owners typically focus on operations, team leadership, and business development, while technicians handle day-to-day service routes.
Territory Protection
Enviro-Master® territories are based on business density instead of residential population to ensure access to a large and diverse customer base within a service area.What Is a Protected Territory?
Territories are defined by the concentration of businesses that regularly need sanitation services. A typical territory includes 10,000 to 25,000 business locations, providing a large base of potential customers.
Where the Brand Operates
Enviro-Master serves the U.S. and Canada through a growing franchise network. While numerous prime markets are still available, many territories are already established, helping build national brand recognition. Candidates work with the franchise development team to identify opportunities that fit their goals.
What makes a strong territory?
Strong territories have dense clusters of businesses that require regular hygiene services, making route-based service efficient.Common customers include:
- Restaurants and foodservice
- Healthcare facilities
- Gyms and fitness centers
- Schools and educational facilities
- Offices and workplaces
- Retail businesses
Who are we Looking For?
Enviro-Master® is seeking growth-minded entrepreneurs who want to build a recurring B2B service business that generates recurring revenue. The ideal owner is comfortable building relationships with local businesses, leading a small team, and following a proven system. Many successful franchisees come from sales, operations, or service backgrounds.Required Qualifications
- U.S. residency or valid Green Card
- Minimum credit score of 660
- No criminal background
- No bankruptcy within the last seven years
Financial Requirements
Candidates must also demonstrate the financial capacity to launch and grow their business:
- $100,000 in liquid capital
- $250,000 minimum net worth
Profile of a successful Franchisee
Enviro-Master® is seeking entrepreneurs who want to build and grow a recurring B2B service business that drives recurring revenue. Ideal candidates are professional, growth-minded leaders comfortable developing new business, managing a team, and following a proven system.What Does It Take to Win?
Successful franchisees are coachable, follow systems, stay accountable, and enjoy business development. Strong owners focus on relationships, lead their teams well, and steadily grow their customer base through recurring service contracts that create consistent, recurring revenue.
The brand supports both single-territory operators and multi-territory owners.
Startup costs
Typical startup costs range from $120,770 to $251,520 per territory (See FDD for details). Since Enviro-Master® operates as a route-based service business rather than a retail storefront, initial investment is usually lower than traditional retail franchise models.Several factors can influence where your investment falls within this range:
- Vehicle and equipment purchase or leasing agreements
- Local licensing, insurance, and permitting requirements
- Initial marketing and sales efforts in your territory
- Working capital requirements
Estimated Initial Investment — Single Franchised Business
| Type of Expenditure | Amount | Method of Payment | When Due | To Whom Payment is Made |
|---|---|---|---|---|
| Initial Franchise Fee | $60,000 | Lump Sum | At Signing | Us |
| Equipment | $15,800 – $16,800 | Lump Sum | Before Opening | Us |
| Equipment & Vehicle Lease | $1,250 | Monthly | Before Opening | Suppliers |
| Vehicle Down Payment & Logo Package | $6,250 – $9,500 | Lump Sum | Before Opening | Suppliers |
| Inside Sales Activity | $4,920 ($410/week) | Monthly as incurred | During Training | Us |
| Local Digital Marketing | $1,050 ($350/month) | Monthly | During Training | Us |
| Opening Inventory | $10,500 – $16,000 | Lump Sum | Before Opening | Us |
| Deposits & Prepaid Expenses | $500 – $1,000 | Lump Sum | Before Opening | Suppliers |
| Permits & Licenses | $200 – $500 | As incurred | Before Opening | Government Agencies |
| Insurance | $2,300 – $3,800 | As incurred | Before Opening | Insurance Carriers |
| Travel & Living Expenses (Training) | $4,000 – $5,200 | As incurred | Before Opening | Airline, Hotel, Others |
| Rent | $500 – $1,000 | As incurred | Upon Signing Lease + Monthly | Landlord |
| Professional Fees | $500 – $2,500 | As incurred | As Required | Professional Advisors |
| Additional Funds | $13,000 – $128,000 | As incurred | As Required | Employees, Vendors |
| Total Estimated Investment | $120,770 – $251,520 | |||
Revenue
In 2024, Enviro-Master single-territory operators had an average gross revenue of $1,062,632.83, while the top quartile of single-territory operators averaged nearly $2 million in gross revenue.| Category | Number of Territories | Average Gross Revenue | Median Gross Revenue | Highest Territory | Lowest Territory |
|---|---|---|---|---|---|
| Top Quartile | 15 | $1,991,457.70 | $1,776,172.46 | $3,547,427.30 | $1,451,049.54 |
| 2nd Quartile | 15 | $1,167,959.51 | $1,093,893.61 | $1,410,443.62 | $932,457.68 |
| 3rd Quartile | 15 | $750,094.48 | $740,629.46 | $899,771.45 | $579,012.83 |
| Bottom Quartile | 15 | $341,019.63 | $336,193.45 | $566,639.89 | $165,043.48 |
| System Total | 60 | $1,062,632.83 | $916,114.57 | $3,547,427.30 | $165,043.48 |
*See Item 19 of our FDD for more details.
Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much.
How do I Finance My Business?
Enviro-Master® encourages prospective owners to speak directly with a franchise recruitment representative to explore options and understand qualification requirements.Common financing options include:
- SBA loans — government-backed financing designed for small business ownership
- ROBS (401K rollover) — using retirement funds without early withdrawal penalties
- HELOC — home equity line of credit
- Conventional bank or private loans
We recommend contacting a representative in our franchise recruitment department to discuss your situation and explore financing options that match your qualifications.
